A collective with a great graphic instinct as well as a powerful appetite for design
I formed a collective with 4 other designers in order to obtain our diploma in artistic direction. Our origins as well as our specialties differed and this mixture of cultures and knowledge which made this collective so interesting. This melting pot immediately allowed us to find 3 different clients who would soon be working with us: Tenorio & Co, Estia and Cara’bel. Here is the graphic identity of the Flair collective which has accompanied us during the last 10 months of our student life.
We decided to call ourselves Flair for this raw and instinctive side. We wanted to link the identity of the collective to nature while offering it a literary, cultured side that would speak to our experience already acquired as a designer. Today the collective is gone and we have graduated. It was a great graphic experience, but above all a great human experience.