Branding
Organic perfume packaging for Acorelle's new ecological line
This project was my last study project, and I wanted to get a bit closer to the basics of my learning while making it. The range is made up of three fragrances, “False Promise”, “Forbidden Fruits” and “Spicy Vengeance”. Each of these scents carries a very strong symbolism, and it is through this symbolism, which I applied to the world of plants, that I decided to approach this project.
I was able to start making the packaging with technical drawing and painting, before reworking the result using computer tools. After stopping at the apple for the forbidden fruit, the honeysuckle for false promises and the chestnut for revenge, I was able to embark on a series of plastic experiments that led to these packaging. The natural theme comes out well with a graphic calm and elegance that really stands out when applied to the world of perfume.
