Branding
Graphically link health, reflexology and the healing power of the snail
It’s a very amazing project that the founder of Cara’bel brought to the Flair collective. She wanted to link her vision of well-being and health as well as the healing properties of the snails from her family farm. All this included in its future identity. She had a lot of ideas in mind and our first approach to the brief was to go through the 135 ideas she sent to us so that we could respond to her in a coherent way.
After preparing a range of possibilities that became clearer over time, we ended up identifying for Fanny an identity that would highlight nature, femininity, gentleness and health. The graphic charter that we provided to it was used to set up its website and all of its communication. We have also used this identity to create a range of packaging for its snail-based products. As well as a catalog to display its products and services.
