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A range of specialized software for architects and building professionals

When Estia approached the Flair collective, their project was to create a platform on which they could make the brand's various software available. While all the software worked fine, it didn't have an identity to speak of. In order for this software to stand out in the Swiss building market, the Flair collective decided to invest in creating an identity that would put this software in the spotlight.

Our goal was to simplify the perceived image and create harmony between the different software in the range. We worked in a pyramid fashion by studying each of the brand's software before establishing a common identity. Each of these software has its own color which is relative to its field of application (blue for energy, etc.); and all these colors are found in Renovalab, the platform that brings them together.

 
 

Estia

Direction artistique • Identité • Digital

A range of specialized software for architects and building professionals

When Estia approached the Flair collective, their project was to create a platform on which they could make the brand's various software available. While all the software worked fine, it didn't have an identity to speak of. In order for this software to stand out in the Swiss building market, the Flair collective decided to invest in creating an identity that would put this software in the spotlight.

Présentation Estia
détails estia design
Redesign Estia

Nous avions pour but de simplifier l’image percue et de créer une harmonie entre les différents logiciels de la gamme. Nous avons travaillé de façon pyramidale en étudiant chacun des logiciels de la marque avant d’établir une identité commune. Chacun de ces logiciels possèdent sa propre couleur qui est relative à son domaine d’application (bleu pour énergie…); et toutes ces couleurs se retrouvent dans Renovalab la plateforme qui les regroupe.